A new job description Heatmap from LinkedIn shows you what candidates really care about (and what they ignore). Crafting your job advertisement is critical to attracting the right talent.
Linkedin’s study showed an example job description to 450 members asking them to highlight the parts they found helpful, and would make them more likely to apply, resulting in the following heatmap.
The heatmap shows the most important items that stand out to candidates on your job advertisement. Top items include salary range, qualifications, and job details.
Read More @ LinkedIn Talent Blog:
This Job Description Heatmap Shows You What Candidates Really Care About (and What They Ignore)